Everything Should Be Made as Simple as Possible. But Not Simpler.
I have always said that the only acceptable style - is freedom
Nothing so reveals design flaws as a realization
Technical skills - a skill complexity, and creativity - skills simplicity
The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
A good designer will say the right combination of clarity, simplicity and functionality that will give a nice shell
A successful design is something more than a trendy image and choosing the right brand
The most important single aspect of software development is to be clear about what you are trying to build.
The man who wins out and survives does so only because of superior science and strategy
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